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BOLDFACE Licensing + Branding is a celebrity beauty license company focused on top tier entertainment and designer opportunities exploring white space in the market. Fall 2012 marks the launch of their initial license Kardashian Beauty. The brand covers all color cosmetics, a category that will resonate strongly with multi-ethnic women of all ages who aspire to the Kardashian style of beauty. Additional licenses under the BOLDFACE banner are under discussion and are expected to follow on a selective basis as opportunities are assessed. BOLDFACE intends to expand its licensing to represent a series of relevant celebrities and designers in the categories of beauty, fragrance, cosmetics and home fragrance in multiple channels of distribution. BOLDFACE's goal is to keep its licensee’s names in boldface print, for all of the right reasons.
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