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Addi is a Colombian financial technology company founded in 2018, based in Bogotá. It specializes in Buy Now Pay Later (BNPL) solutions and digital banking services, aiming to enhance digital commerce in Latin America. The company has raised $462.8 million in funding, with a significant investment of $36 million in its latest round. Addi offers BNPL solutions that allow consumers to split purchases into interest-free installments through partnerships with merchants. It also provides digital banking services, including credit cards and a mobile app for managing payments and tracking installments. The company utilizes data analytics and machine learning to assess credit risk and tailor financial solutions, focusing on the underbanked population in the region. Addi emphasizes a customer-centric approach, ensuring transparency and quick credit approval.
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