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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
The Big O Tires story begins back in 1962, just as Americas new love affair with the automobile was hitting high gear. The market for replacement tires was exploding, and independent tire dealers found themselves struggling to compete in the face of low prices offered by major tire manufacturers own company stores. Big Os founding fathers were a handful of progressive independent tire dealers who decided to band together to form a tire-buying cooperative so that they could secure volume pricing and keep their customers happy. Their concept worked. In the years that followed, The Big O Tires co-op evolved into a full-fledged franchise as it continued to find innovative ways to harness the power of the collective to benefit independent dealerships and their customers. Almost a half-decade later, Big O Tires has become North Americas largest retail tire franchisor, with over 400 independently-owned and operated locations in 20 states, providing customers with a broad range of automotive services in addition to quality tires, wheels and accessories. Big O has become an industry role model admired for its innovative approach to franchising and unmatched customer loyalty ratings. In 1996, Big O Tires joined forces with one of the largest and most respected tire marketers in the nation when it became part of the TBC Retail Group, an automotive retail network comprised of some 1,200 Big O Tires, Tire Kingdom, Merchants and NTB locations spanning 40 U.S. states. Big Os reach was broadened again in 2005, when TBC Corporation was acquired by Sumitomo Corporation of America, the largest wholly-owned subsidiary of Tokyo-based Sumitomo, one of the worlds leading traders of goods and services. As Big O Tires continues to thrive and adapt to an ever-changing marketplace, it remains rooted in its humble beginnings as a proud collective of independent dealers committed to putting its customers first.
Another Broken Egg Cafe is a popular brunch chain founded in 1996 in Mandeville, Louisiana. Originally named The Broken Egg Cafe, it was rebranded to highlight its unique brunch offerings. The cafe is known for its New Orleans heritage and serves a variety of breakfast, brunch, and lunch dishes, including omelets, pancakes, and sandwiches, all made with quality ingredients. The beverage menu features specialty coffee drinks, mimosas, and cocktails that complement the food. The chain operates over 90 locations across the United States, primarily in the Southeast, and is led by CEO Paul Macaluso. Under his leadership, the company is expanding through franchising, aiming to reach 100 locations. Another Broken Egg Cafe focuses on creating a welcoming atmosphere in its restaurants, often incorporating local elements to enhance the dining experience. The company also utilizes advanced technology to improve operations and customer service.
TruStone Financial Credit Union is a member-owned financial cooperative based in Plymouth, Minnesota. Founded in 1939 by eight educators, it has grown to become Minnesota’s second-largest credit union, serving members across Minnesota and Wisconsin through 13 branches. The credit union emphasizes financial education, reflecting its origins as a teachers credit union, and operates under a "For Life" philosophy that prioritizes long-term relationships with members and community prosperity. TruStone offers a range of services, including digital banking for account management, loans for auto, mortgage, and personal needs, as well as credit cards and investment products. It also provides business solutions such as commercial lending and business account services. The TruStone Foundation promotes financial literacy through partnerships and scholarship programs, supporting youth education in the community. The credit union continues to grow through strategic mergers and technological investments, enhancing its member services and operational efficiency.
AirBoss of America Corp. is a leading developer and manufacturer of advanced custom rubber compounds and finished rubber products. Founded in 1989 and headquartered in Newmarket, Ontario, Canada, the company operates multiple facilities in Canada and the United States. Originally known as IATCO Industries Inc., AirBoss has grown from manufacturing segmented tires to providing innovative solutions in industrial rubber products, personal protective equipment (PPE), and survivability solutions. The company offers a diverse range of products across various industries. This includes rubber compounds for automotive, heavy industry, and construction, as well as PPE for military, law enforcement, and healthcare professionals. AirBoss also develops survivability solutions, such as rapid deployment negative pressure isolation shelters. With a focus on quality and innovation, AirBoss serves customers in automotive, healthcare, defense, and industrial sectors, ensuring safety and reliability in their products. The company operates through several subsidiaries, enhancing its capabilities in rubber compounding and defense-related solutions.