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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
HBT is a not-for-profit health and welfare trust that provides group health and welfare benefits on behalf of participating employers for nearly 265,000 eligible employees, their eligible dependents, and beneficiaries employed in health care and social services in British Columbia. The primary benefits provided by HBT are Group Life, Accidental Death & Dismemberment (AD&D), Weekly Indemnity, Long Term Disability (LTD), Extended Health, and Dental. HBT ensures these benefits are administered in accordance with provisions and plan design negotiated by HEABC, CSSEA, and single-site collective agreements.
Koto Studio is a creative agency based in London, incorporated in 2014. The company specializes in bridging the gap between design education and professional practice, serving as a digital hub for brand education. They offer a collection of e-books and resources aimed at enhancing brand understanding and development. Koto Studio focuses on designing meaningful and scalable motion systems that enhance branding by guiding attention and building memory. The studio provides brand and digital work, collaborating with various companies, particularly in the gaming industry. They create comprehensive branding experiences that shape how audiences feel and engage with brands. Notable projects include a campaign for Microsoft celebrating its 50th anniversary, showcasing their ability to work with impactful clients across different sectors. Koto Studio is committed to innovation and social responsibility, reflecting awareness of broader social and environmental issues in their branding strategies.
The Detroit Tigers are a Major League Baseball team based in Detroit, Michigan. One of the American Leagues eight charter franchises, the club was founded in Detroit in 1894. The Tigers have won four World Series championships (1935, 1945, 1968 and 1984) and have won the American League pennant 10 times. Since 2000, the team has played at Comerica Park. Find a listing of available jobs at http://detroit.tigers.mlb.com/careers/opportunities.jsp?c_id=det