CTOs on the Move

'A world full of people who feel their best, inside and out? Now that`s a beautiful thing. As the experts in wax, we do our part by making sure every person who walks through our door leaves feeling confident – in us, in themselves, in the idea that their “best self” has been there all along. European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC distinctive waxing expertise and unmatched experience to women throughout the US. In 2018, European Wax Center was purchased by General Atlantic and brought ...

'A world full of people who feel their best, inside and out? Now that`s a beautiful thing. As the experts in wax, we do our part by making sure every person who walks through our door leaves feeling confident – in us, in themselves, in the idea that their “best self” has been there all along. European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC distinctive waxing expertise and unmatched experience to women throughout the US. In 2018, European Wax Center was purchased by General Atlantic and brought on a new CEO and leadership team to help further advance the brand to be the best it can be. We`re excited for what our future has in store! Today, EWC is a personal care and waxing services brand admired by millions for our Comfort Wax®, our exclusive 4 Steps to Gorgeous® process, and propriety collection of brow, body, and skincare product collections. We are so confident that it will be love at first wax, your first wax is always free. As a result, today, European Wax Center is recognized as one of the fastest growing companies in the personal care services category and is dominant in the out of home waxing category.

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