| Name | Title | Contact Details |
|---|---|---|
Aniket Basu |
Senior Director of Technology and E-Commerce | Profile |
TWG Plus is an end-to-end marketing company solely focused on the higher education marketplace based in Austin, Texas. Our approach combines data, strategy and creativity to deliver optimal results for our clients in student enrollment and retention.
Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving local economies
Blis is the global pioneer in location data. Our proprietary technology and platform helps agencies and brands use location data to better understand consumer behavior, allowing for effective targeted advertising to drive business outcomes. We believe that where you go defines who you are and advertisers must capitalize on these insights for meaningful marketing experiences across devices. Our technology filters and scales location data, giving advertisers access to the most accurate location events, location data and unique devices. The data is then applied across the apps that matter most to their consumers. Clients are supported by service experts or can work in a flexible service model of their choice. Since creating the world`s first location data technology platform in 2004, Blis has grown to be a global company with 17 offices operating in every region of the world. Blis` clients include all major holding companies as well as leading brands in top verticals including Samsung, McDonald`s, HSBC, Mercedes Benz and Peugeot.
Singular is re-imagining the way companies manage their mobile marketing operations. The company`s intelligent SaaS platform enables mobile marketers to unify, analyze and optimize all of their marketing channels through a single dashboard, without any required SDKs. Through the platform`s proprietary data algorithms, marketers can finally make informed decisions based on ROI and uncover never before seen insights that are imperative for marketing optimizations, all in an automated manner that replaces today`s inefficient manual processes. The company was founded in 2014 by serial entrepreneurs and former Onavo (sold to Facebook) executives and is headquartered in San Francisco, with a R&D office in Tel Aviv. Singular is backed by blue-chip investors, General Catalyst.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.