| Name | Title | Contact Details |
|---|---|---|
Aniket Basu |
Senior Director of Technology and E-Commerce | Profile |
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.
Launched in 2007, Health Media Network (HMN) is the fastest growing point-of-care media company in the U.S. We deliver customized programming to highly-targeted audiences making it more relevant and appealing for patients and caregivers while they wait to see their physician. HMN reaches over 35,000 physicians and millions of patients and caregivers in the waiting rooms of medical offices and healthcare facilities nationwide. We provide education and health content utilizing 25 specialty health networks covering a range of topics that include condition management, treatments, preventative care and healthy lifestyle tips. All content is professionally written and reviewed by a medical advisory board. HMN programming is provided to physician's free-of-charge. And as the industry leader in television IP addressable technology, HMN is able to display specific health information in one waiting room and entirely different content in another waiting room. This allows for customized content by medical specialty and a targeted audience for marketers. HMN's 360 degree approach to the medical waiting room also offers in-office brochure distribution, a poster/wallboard network, mobile marketing and custom publishing services.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
Social Native is a marketplace for content. Our technology matches brands with content creators to create high performing branded content at scale. We have automated the process by which brands define content needs, match with potential creators, and contract with creators who are interested in creating content according to brand guidelines. As a result, the brand can expect a gallery of branded images, distribution on the content creator`s social channel, and key analytics in order to make decisions about how the brand can further use the content.
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