| Name | Title | Contact Details |
|---|---|---|
Aniket Basu |
Senior Director of Technology and E-Commerce | Profile |
With 60 years of experience in Food & Drink communication, Sopexa continues moving forward to get a jump on the latest innovations. From influencer strategies to branding to shopper marketing, we are excited to work together with you to meet your every...
Comprised of very experienced, talented business people, our team has one goal: to exceed our clients` expectations and improve their bottom line. We do it by garnering unprecedented media coverage, implementing smarter social media, giving superior counsel on issues to counter negative perceptions and integrate everything we do with all other marketing strategies. For more than 20 years we`ve received tremendous acclaim for the effectiveness of our work and invite you to talk with any of our scores of references. As you click through the site, please note we`ve worked across nearly every industry sector and handled complex business propositions with ease. Adding us as a partner in your company`s success will be the start of a long, prolific relationship. Cookerly consists of specialists in media relations, issue and crisis management, digital media and strategic communications – just to name a few. Our various backgrounds, combined with our impressive list of awards, credentials and accreditations, ensure that our clients receive strategic advice and service that are built on solid knowledge and experience. What also sets us apart is staff tenure. Having the same core account team year after year ensures momentum. It`s also probably the reason clients stay with us for a long time.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Demand Media, Inc. (NYSE: DMD) is a diversified internet company that builds platforms across our media (eHow and LIVESTRONG.com) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media`s custom content solutions (studioD) and diverse advertising offerings help advertisers find innovative ways to engage with their customers.
In marketing B2B lead generation is the act of identifying and initiating an interest of potential customers. Intent Amplify is ….