| Name | Title | Contact Details |
|---|---|---|
Aniket Basu |
Senior Director of Technology and E-Commerce | Profile |
At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
Comprised of very experienced, talented business people, our team has one goal: to exceed our clients` expectations and improve their bottom line. We do it by garnering unprecedented media coverage, implementing smarter social media, giving superior counsel on issues to counter negative perceptions and integrate everything we do with all other marketing strategies. For more than 20 years we`ve received tremendous acclaim for the effectiveness of our work and invite you to talk with any of our scores of references. As you click through the site, please note we`ve worked across nearly every industry sector and handled complex business propositions with ease. Adding us as a partner in your company`s success will be the start of a long, prolific relationship. Cookerly consists of specialists in media relations, issue and crisis management, digital media and strategic communications – just to name a few. Our various backgrounds, combined with our impressive list of awards, credentials and accreditations, ensure that our clients receive strategic advice and service that are built on solid knowledge and experience. What also sets us apart is staff tenure. Having the same core account team year after year ensures momentum. It`s also probably the reason clients stay with us for a long time.
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
We put companies and brands in the spotlight. We reveal them to new audiences and strengthen their relationships with existing ones. Combining our expertise in Broadcast Journalism, TV Production, Brand Communications and PR, we create and distribute stories and messages across social and news media that connect with people in the most powerful and illuminating ways.
We are a company with the talent and experience to deliver unique marketing-focused solutions, powered by technology and informed by a deep, proven operational track record.