| Name | Title | Contact Details |
|---|---|---|
Aniket Basu |
Senior Director of Technology and E-Commerce | Profile |
In 1984, TBWA helped launch Apple`s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident. In 2006, TBWAMedia Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices and 20 network offices around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWAMedia Arts Lab is part of the TBWA Worldwide network.
Recognized as the #1 Performance Network Worldwide since 2015, Perform[cb] is a distinguished leader within the performance marketing industry. Founded as Clickbooth in 2002, Perform[cb] experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for modern marketers and affiliate partners. Our Think Bigger vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired. Uniquely positioned to lead this space based on brand trust, team experience, compliance best practices, and technological innovation, Perform[cb] offers strategic plans tailored to meet our clients specific marketing goals – all while only paying for new customers vs. simply impressions or clicks. We are the pioneers of performance marketing, and our Network has been voted the #1 CPA Network in the world for six years running. With the strictest compliance and brand protection standards in the industry, we operate with integrity and hold ourselves and our clients to the highest standards. We create decisive winners, don`t let it be close, and work relentlessly to find alignment across our teams.
When Ellen, Jimmy Fallon and Stephen Colbert spontaneously start talking about our clients…when our campaigns become both a Jeopardy! clue and a Wheel of Fortune reveal…and when SNL parodies our UPS “man in a lady wig”...we consider it both a good day and all in a day`s work. And maybe a Hump Day, too. People still wonder “What can Brown do for you?” For us, buzz is a business metric. We`ve created steady buzz around GEICO, OREO, UPS, and Walmart, to name a few. And we`ve been doing it as far back as 1969 when we penned “Virginia is for Lovers.” Work that fights invisibility, gains attention, breaks through and gets talked about — it`s what we do, and we`ve done it for 53 years.
Local digital marketing for insurance agents
Arc Worldwide offers a variety of marketing services to such big clients as Procter and Gamble, United Airlines, and McDonald's.