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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers` and publishers` growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today`s consumers.
Dirigo Collective is an independent media company that specializes in channel strategy and audience engagement on a mission to responsibly move audiences forward. They leverage business to improve the world and are B Corp certified media consulting.
Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social, retail, product innovation, brand development and business consulting for the connected age. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE: IPG), one of the world`s largest advertising and marketing services organizations.
Alliance Exposition is a trade show contractor specializing in small to mid-size events and conventions. They provide a range of services including trade show production and design, transportation, logistical coordination, trade show displays, exhibits...