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Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce and connection...
We are a people company. We believe in the unmatched, incredible ability of people. To shape the future. To create something remarkable. To learn. To imagine. To unite. To change the world. But most people are capable of so much more than they think. We exist to unlock that untapped potential.