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Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of fashion, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Teads is an enterprise software company specializing in digital branding for the world`s leading publishers and brands. Teads is revolutionizing video advertising by creating unprecedented levels of new, premium, video inventory. Brands can buy this inventory on the web and mobile, through their agencies and agency trading desks to roll-out video ad campaigns locally and on a global scale. Inventors of outstream video advertising, Teads are changing the game by placing video advertising outside of the stream, within the heart of premium content. Teads also offers programmatic or managed services enabling clients to set campaign objectives and have the Teads team execute on their behalf. With 25 offices worldwide and over 320 employees, Teads can offer a truly global video solution.
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
A digital advertising agency. Services include advertising campaign strategy, execution and tracking. Creative design and content generation. Social media strategy and management. Website design and hosting. Desktop and mobile user interface IX de...