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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Since its establishment, more than a decade back, TAG Group has successfully developed its image as a team of thorough professionals in diversified, yet integrated, business segments. Nurturing and holding a team with strong technical and managerial expertise, endeavoring service quality and diversity as well as professional approach and competence; the Group strives to become a one-source solution provider to multi-sectoral companies and continuously seek expansion in new and challenging business markets. TAG Group Companies: Tariq Abdul Ghani Maqbool & Co., Chartered Accountants TAG Consulting, L.L.C. TAG Consulting (Pvt.) Ltd. ICON Consultants (Pvt.) Ltd. Kestrel & Buzzard (Pvt.) Ltd. TAG Technologies (Pvt.) Ltd. Evaluation Grid (Pvt.) Ltd. Sight Media Management (Pvt.) Ltd.
The IRONMAN Group is a leading organization in endurance sports, hosting over 230 events annually in more than 55 countries. Founded in 1978 with the first Hawaiian Iron Man Triathlon, the company has evolved from a single race into a global phenomenon, attracting over 600,000 participants each year. It operates as the largest mass-participation sports organizer worldwide, originally established as the World Triathlon Corporation in 1991. The IRONMAN Group offers a diverse portfolio of events, including the full-distance IRONMAN® Triathlon, the half-distance IRONMAN® 70.3®, and the Olympic-distance 5150™ Triathlon Series. They also organize running events like the Rock ‘n’ Roll® Running Series and the Standard Chartered Singapore Marathon™, as well as trail running and cycling events. The company promotes inclusivity, catering to elite athletes, amateur enthusiasts, families, and youth through programs like IRONKIDS® and Iron Girl®. Their mission is to inspire athletes of all levels with the ethos "ANYTHING IS POSSIBLE®."
Mission Statement: The Division of Intercollegiate Athletics at the University of Wisconsin–Madison provides student-athletes with opportunities to excel, and thereby advance their athletic, academic, and social development. In doing so, we endeavor to field competitive teams that display growth, integrity and accountability. These principles serve as cornerstones upon which a dynamic, fiscally responsible Department can flourish, mindful of its obligations to its staff, the university, alumni, and citizens of the state, whose support sustains its undertakings.