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Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.

SEFCU

SEFCU is a New York-based financial institution that provides personal and commercial banking products and services for individuals and businesses.

BayFirst

As Floridas best bank according to Forbes and our customers, BayFirst National Bank proudly serves Tampa Bay area families, individuals and businesses through a growing network of local banking centers while also helping businesses move forward through its nationwide small business lending division. We provide tailored banking products, personalized service, innovative financial solutions, and the latest in technology to help our customers reach their goals. At BayFirst, our employees are our strongest asset, and we are committed to providing them with everything they need to succeed, including personal development opportunities, highly competitive compensation, and one of the most robust benefits packages around. Focusing on culture and our professional atmosphere, we also continuously work to build an institution where people are proud to work, and we do so by encouraging open communication in an environment of mutual respect. Member FDIC l Equal Housing Lender l NMLS# 806183