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Omnicom Precision Marketing Group (OPMG) aligns Omnicoms global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using a universal framework of connected people, processes and platforms, OPMG provides services that include digital experience design and development, technology strategy and implementation, data-driven product / service design, CRM / loyalty strategy and activation, econometric and attribution modeling, technical and business consulting and change / program-management services. At the core of delivering these services is Omni, an advanced technology platform that combines advanced AI tools for content intelligence and automation with a powerful cultural insights engine and massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. OPMGs 8,500 professionals operate in 40 offices in 26 markets and countries. OPMG is a division of Omnicom Group Inc (NYSE: OMC).
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We connect global brands to millions of fans in Latin America & US. +350M users reached monthly on our owned-and-operated web, video, and social properties. We are a part of the digital sports media group, Better Collective that owns and operates a network of leading digital sports media across the world. Better Collective is dual listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK).
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