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World Athletics is the international governing body for athletics (track & field & running events). Our vision is to use the power and accessibility of athletics and our athletes to create a healthier and fitter world. World Athletics serves a number of stakeholders: professional athletes, their coaches, and their agents, and the 214 national athletics federations that make up the organisation, commercial partners and broadcasters. We work closely with the local organising committees to stage the biggest athletics events all over the world, to excite and engage with fans of all ages.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Trisura Guarantee Insurance Company, founded in 2006, is a specialty insurance provider focused on delivering tailored insurance and surety solutions in Canada and the United States. As part of Trisura Group Ltd., the company offers expertise in surety, corporate insurance, warranty, program, and fronting business lines. Trisura aims to simplify insurance for its clients by providing personalized and flexible solutions through a select network of brokers. The company offers a wide range of products, including surety bonds, corporate insurance, casualty insurance, cyber insurance, and specialized warranty and program insurance. Trisura primarily serves corporate clients, including small and medium-sized businesses, addressing their unique insurance needs. With a commitment to exceptional service and community involvement, Trisura allocates a portion of its net underwriting income to charitable causes and engages employees in its giving strategy. The company continues to grow, employing over 150 people and expanding its operations in North America.