CTOs on the Move

DriverUp is an online marketplace built exclusively for automotive financing. DriverUp is powered by Sierra Auto Finance, a nationally recognized specialty auto finance company. We are the first platform that enables investors to easily and directly participate in auto lending. This is an option that was previously not available for as much as 99% of the investor community. Throughout this process, we are fundamentally improving, for both car dealers and car buyers, how auto loans are secured and serviced.