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ServeCo International, Inc. was formed in 2015 to integrate multiple companies as a single source provider of extended warranty programs, on-site cleaning and repair service, and associated products worldwide. With a heritage of over 30 years in these and related industries, ServeCo has the products, experience and scope to help businesses, retailers, and service providers expand their businesses and profits while building customer loyalty.
We've come a long way since our beginning. It all started as an idea in a garage in Riverdale, Utah. As a dedicated father and fan of basketball, Lifetime Products' founder simply wanted to build a better basketball hoop for his family. His passion for innovation quickly expanded beyond his initial project, and he created a company in March of 1986 called Lifetime Products. The philosophy for the name, as well as the goal of the company, was to build durable lasting products for consumers and their families. Lifetime began by manufacturing basketball systems and inventing the Quick Adjust®. Built to adjust using a broom handle, it was the first basketball hoop homeowners could raise and lower quickly. The invention became the standard for our founder's home, and eventually the world. Lifetime Products became a world-wide trusted brand as it quickly broadened from basketball hoops to picnic tables, then folding tables and chairs. Now our sheds, kayaks, and more, are leaders in their markets. From those first years in Lifetime's history, the company has grown from 15 employees in a partial warehouse to over 1,500 employees — all over the globe.
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