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The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management and analysis of channel marketing programs within the consumer and B2B marketplaces. We work with leading brands and manufacturers to design and manage world-class Co-op Advertising and MDF Programs, Consumer Rebate and Channel Spiff Programs. We benchmark our client programs and install professional solutions which ensure ongoing program performance and results.
Founded in 2019 by Nils Lind, Assertive Yield is a publisher-side revenue intelligence solution purpose-built for yield management, optimization, and traffic shaping. Assertive Yield helps digital publishers and ad networks like Perion, Enthusiast Gaming, and LADBible to understand and optimize advertising revenue by giving them the tools to understand the value of every visit, article, acquisition channel and advertising campaign in real-time.
As a full-service media agency, we offer a complete suite of services from strategic planning to investment to real-time analytics geared toward putting Perspective Takes Form to work for all our individual clients` brands.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
DDB New York is a full-service advertising agency offering best-in-class marketing solutions to clients across the intersection of creativity, data and technology. As the original boutique agency, we bring you the spirit of innovation with the muscle of the network and believe in the unreasonable power of creativity to produce results. We have built our success on this, and the belief that strong and insightful strategic thinking is what leads to big ideas that not only influence behavior, but that drive culture and transform brands.