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For the past 8 years the Versus team has brought to life innovative and culture defining ideas and creative strategy with efficient and forward thinking production solutions. Our name is a statement to our clients, the industry, and a promise to ourselves. We are VERSUS the broken and inefficient model that puts bottom line above top creative. Therefore, we offer a full service creative approach, as a way to put ideas first.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Partners and Spade is an independent brand studio established in New York City in 2008. The creatively-led team of writers, designers, architects and marketers finds a brand`s highest purpose, bringing it to life emotionally and with a unique personality. This process has been the key to a decade of creating and guiding modern brands that have made their mark on people and culture.
DeepIntent is a marketing technology company founded by former Memorial Sloan Kettering data scientists on the principle that digital media can influence positive health outcomes. The company helps healthcare brands and publishers deliver timely digital ads to clinically-relevant patients and professionals in a privacy-complaint way, so health and treatment decisions are made based on the latest, most pertinent information. DeepIntent`s efforts are underpinned by MarketMatch™, its bespoke healthcare technology platform that connects advertisers, publishers, and data providers to operate the first unified, collaborative digital healthcare marketplace. MarketMatch`s built-in identity solution matches digital IDs with clinical, behavioral, and first-party publisher data in real-time so marketers and publishers can qualify campaign-specific audiences and serve relevant, informative ads. DeepIntent works with over 20 major pharmaceutical companies and dozens of media agencies to advertise more than 200 healthcare brands. DeepIntent`s employee count has quadrupled across its New York, California, and India offices since 2017, and the company received industry recognition for outstanding healthcare innovation in 2019.
We`re the New York office of TBWAChiatDay. We`re known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.