CTOs on the Move


 
Crayon is a customer-centric innovation and IT services company. We provide guidance on the best solutions for our clients` business needs and budget with software, cloud, AI and big data. Headquartered in Oslo, Norway, Crayon has over 3,300 employees across more than 45 countries.
  • Number of Employees: 1K-5K
  • Annual Revenue: > $1 Billion
  • www.crayon.com
  • 12221 Merit Drive Suite 800
    Dallas, TX USA 75251
  • Phone: 469.329.0290

Executives

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Persado

Persado`s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado`s software linguistically engineers the optimal language, replacing the guesswork of copywriting.  Using Persado, leading brands such as Best Buy, Citi, LivingSocial, MetLife, Neiman Marcus, Verizon Wireless, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written traditionally, using copywriters. Winner of the DMA`s 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro.