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Branding and Marketing Agency for the Digital Age - Specializing in bespoke marketing, merchandising, and brand extension programs for culturally significant people, places and product brands.
EDITION Hotels marks the next chapter in the lifestyle hotel story. The new Brand is conceived by Ian Schrager in a partnership with Marriott International. It combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings…“all under one roof”. Each highly stylized hotel functions as a “home away from home” for leisure and business travelers. In addition, each hotel caters to the modern day business traveler by offering functional, technologically sophisticated working environments that provide the comfort and ease of actually conducting business in an “office away from the office”. The heightened experience, authenticity and originality that Ian Schrager brings to this new Brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace. It is nothing less than an attempt to push the boundaries, break new ground and take the hotel industry to a whole new level. EDITION is completely new, different and original offering an experience never before seen in the industry.
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