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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Fresh Kitchen is a healthy fast-casual restaurant chain founded in 2014 and based in Boca Raton, Florida. The restaurant specializes in 100% gluten-free, customizable meals that cater to various dietary preferences, including vegan, keto, and carnivore diets. Their menu features high-quality, scratch-made recipes using fresh ingredients, antibiotic-free and hormone-free meats, homemade sauces, and hand-cut vegetables cooked in 100% olive oil. Customers can create their own balanced bowls by selecting from a variety of bases, freshly roasted vegetables, grilled or roasted meats, and flavorful toppings. Fresh Kitchen also offers daily in-house pressed juices, teas, and juice frescas, with seasonal recipes to ensure freshness. The company emphasizes fast service without compromising quality, aiming to support active lifestyles. In addition to their food offerings, Fresh Kitchen is dedicated to community impact and sustainability. They engage in local givebacks, food donations, and composting, supporting causes that align with their values. With around 64 employees and reported revenue of $31.2 million, Fresh Kitchen is recognized for combining convenience, quality, and social responsibility in the healthy fast food sector.
Trisura Guarantee Insurance Company, founded in 2006, is a specialty insurance provider focused on delivering tailored insurance and surety solutions in Canada and the United States. As part of Trisura Group Ltd., the company offers expertise in surety, corporate insurance, warranty, program, and fronting business lines. Trisura aims to simplify insurance for its clients by providing personalized and flexible solutions through a select network of brokers. The company offers a wide range of products, including surety bonds, corporate insurance, casualty insurance, cyber insurance, and specialized warranty and program insurance. Trisura primarily serves corporate clients, including small and medium-sized businesses, addressing their unique insurance needs. With a commitment to exceptional service and community involvement, Trisura allocates a portion of its net underwriting income to charitable causes and engages employees in its giving strategy. The company continues to grow, employing over 150 people and expanding its operations in North America.
Red Sea Consulting is a USA-based consulting company. Our mission is to provide a turn-key complete and comprehensive service to non-physicians to establish healthcare centers, especially urgent care centers, Mental Health, Pain Management, and Applied Behavioral Analysis, through a well-structured and themeless process.
The Helper Bees is a technology platform focused on enhancing the aging-in-place experience for older adults in the healthcare sector. Founded in 2015 and based in Austin, Texas, the company operates across all 50 U.S. states, Washington D.C., and Puerto Rico. It offers a wide range of non-medical in-home care services, including home care, home modifications, pest control, and meal delivery, all facilitated through its Aging-In-Place Provider Network. The platform features several tools to ensure quality care, such as automatic fulfillment that monitors service quality, digital invoicing and payment systems, and digital claims tools to streamline processes and improve data collection. Additionally, the company provides care concierge services to help individuals navigate their supplemental benefits and manage payments. The Helper Bees partners with major insurance carriers and health plans to improve in-home care delivery and reduce healthcare costs, making aging in place more accessible for seniors and their families.