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Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It`s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television`s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV`s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what`s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
Headquartered in sunny San Diego with a fast growing office in New York City, we are a well-rounded team of software developers, media & data gurus, and video geeks who are focused on helping our customers deliver relevant video ads across every device to people who actually choose to watch our commercials. Our award-winning TargetView™ software combines proprietary people-centered audience targeting with dynamic ad personalization, campaign management automation and innovative optimization data science to deliver audience and performance KPI`s across the entire customer journey.
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