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In 2011, KUIU was launched by founder Jason Hairston with the idea of bringing incredible technology and innovation to serious mountain hunters at fair prices. The goal was to fulfill this mission by doing business with uncompromised commitment to quality and consumer transparency. Utilizing a direct to consumer business model, KUIU has brought revolutionary equipment to the hunting industry based off of a technical layering system designed to keep you comfortable and dry in the most extreme hunting conditions. By eliminating the middleman and introducing unmatched technology at unbelievable pricing, KUIU is bringing to life its motto "Innovation Never Rests".
ChoiceOne Bank is a community bank holding company based in Michigan, with approximately $2.6 billion in assets. Founded in 1898 as Sparta State Bank, it has grown through strategic mergers and now operates 35 offices across multiple counties. The bank is headquartered in Sparta and has operations centers in Lapeer and Fenton, ensuring efficient service delivery. ChoiceOne offers a wide range of financial services, including digital banking solutions, consumer and commercial banking, agricultural lending, mortgage services, wealth management, payroll solutions, and treasury management. The bank is dedicated to serving a diverse customer base, including families, small businesses, farmers, and low-income individuals, particularly in rural communities. ChoiceOne is committed to being an integral part of Michigan communities, with a mission to provide superior service and quality advice. In 2025, the bank announced a merger with Fentura Financial Inc., enhancing its presence in the Detroit suburbs and expanding into the Flint and Saginaw markets.
CNH Industrial N.V. is a global manufacturer of agricultural and construction equipment, headquartered in Basildon, Essex, United Kingdom. The company has a rich history dating back to 1842 and was formed through the merger of Case Corporation and New Holland N.V. in 1999, later restructuring as CNH Industrial in 2013. With over 63,000 employees, CNH operates 67 manufacturing plants and 56 research and development centers across 180 countries. The company offers a wide range of products under well-known brands such as Case IH, New Holland Agriculture, and Case Construction Equipment. Their agricultural equipment includes tractors, combines, and precision farming technology, while their construction equipment features excavators, backhoe loaders, and dozers. CNH also provides financial services through CNH Industrial Capital, supporting customers with equipment financing and offering integrated engineering and aftermarket support. The company is committed to sustainable technologies, including precision agriculture and alternate fuel solutions.