| Name | Title | Contact Details |
|---|---|---|
Christopher Meusel |
Chief Information Officer | Profile |
As one of the largest suppliers in the promotional products industry, Koozie Group designs, creates, and produces reliable products and offers services that support and build brand legacies. Our portfolio of brands spans 10+ product categories and includes powerhouse names like Koozie®, KAPSTON®, Souvenir®, Triumph®, and Atchison®, alongside iconic retail-brand partners such as BIC®, Tervis®, Titleist®, and Leatherman® - just to name a few.
Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. We inspire people to visit Melbourne and Victoria through captivating stories and amazing events. Our purpose is to ignite and challenge any imagination. Visit Victoria`s objective is to build Melbourne and Victoria into Australia`s number one tourism destination by delivering strong and sustainable growth across priority markets. Our goal is to revitalise the visitor economy, by generating $36.5 billion in visitor spending by 2025 and support more than 320,700 jobs.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
With over 34 years of combined corporate experience, Market Track has the most comprehensive ad tracking and decision-support solutions available in the marketplace and creates the clear industry standard resource. Market Track`s mission is to increase the returns on a customer`s advertising investment by combining comprehensive information with innovative solutions and unsurpassed service. We monitor over 250 U.S. and Canadian markets for every channel of trade and provide retailers and manufacturers with superior tools to monitor promotional activity, enable dynamic decision-making and turn information into insight.
Bluemark simplifies the complexity of onboarding at scale, while delivering clients a best in-class service experience through our all-in-one onboarding solution.