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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Flynn Group is the largest franchise operator in the United States, focusing on multi-brand restaurant and retail operations. Founded in 1999 by Greg Flynn, the company has expanded significantly from its beginnings as a single-market Applebee’s operator. It now manages a diverse portfolio that includes well-known brands such as Pizza Hut, Taco Bell, Panera Bread, and Arby’s, with over 2,500 locations across the country. The company specializes in franchise management, acquiring and optimizing underperforming locations to enhance operational efficiency and drive sales growth. Flynn Groups acquisition strategy has led to substantial growth, including the recent addition of 45 Pizza Hut locations in 2025, bringing its total to over 1,000. With a people-first approach, Flynn Group emphasizes employee training and retention, ensuring consistent customer experiences across its various dining segments.
Monica Massey is a high energy motivational speaker with a reputation for energizing and inspiring audiences of all sizes. Whether youre looking to motivate your team, inspire your community, or ignite attendees at a conference, Monica will deliver a powerful message that will leave a lasting impact. Using healthy doses of "real talk" and relatable humor, Monica brings her no-nonsense self to stage to make audiences laugh, cheer and leave feeling inspired and empowered. Available for keynote presentations, panels, workshops/breakouts and serving as emcee. If youre looking for a dynamic speaker whos guaranteed to bring some serious energy to your meeting or program, look no further. Topics include: • Innovate or Die • Getting DEI Right • Build Your Own Table: Women in the workplace • Leaders Dont Always Get Leadership Right • Adopting a Move It Mindset • Eat the Elephant in the Room: Dealing with Crisis • Words Matter: Effective communications
RCB Bank Ltd, based in Cyprus, was established in 1995 and is known for enhancing economic ties between Russia and Europe. Originally named Russian Commercial Bank (Cyprus) Limited, it received its banking license from the Central Bank of Cyprus. The bank offers a range of typical commercial banking services, likely including corporate and retail banking, investment services, and international transactions. RCB Bank Ltd has expanded its presence in Cyprus with branches in Limassol and Nicosia. RCB Bank, located in Claremore, Oklahoma, was founded in 1936 and has grown to become one of the largest Oklahoma-owned banks. It provides personal and business banking services, loans, and investment products across over 50 locations in Oklahoma and Kansas. The bank emphasizes building strong relationships with its customers and actively participates in community events.
ZAETHER is a digital life science consultant and outcome provider for life science leaders seeking proven solutions to known challenges in getting their life science products to market.