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World Finer Foods is a leading company of owned and third party premium food, beverage and personal care brands that are category leaders and household favorites. As the pioneer in specialty food, we have extensive relationships nationwide in all retail channels. We are passionate about building domestic and international brands and are recognized by our clients and customers for our best in class national sales and marketing teams, efficient systems and logistics, focus on innovation, and our seasoned business expertise. At World Finer Foods, our values are: Long standing relationships with specialty brand owners, distributors and retailers, unparalleled client and customer service and support, dedication to highest quality standards, honesty and integrity, respect for diversity and a commitment to our employees’ personal growth. World Finer Foods started in 1971 under the name of VIP Foods in Illinois and has since made a number acquisitions, including InterNatural Foods and Liberty Richter (our Premium Gourmet Specialty division).
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Close to fifty years ago Axel Brix, our company founder, began making his own food deliveries around town just outside of Chicago. Axel, who immigrated to the U.S. from Denmark in 1958, grew up with his father`s butcher shop in the small town of Farso, Denmark.