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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Greenfield Online, Inc. is a provider of Internet survey solutions to the global marketing research industry. The Company also provides online comparison shopping services in Europe. Greenfield Online collates data on consumer attitudes about products
IQSeT is a Bloomingdale, IL-based company in the Software and Internet sector.
Social Solutions Global, the provider of Efforts to Outcomes and Apricot Software™, specializes in outcomes management software for human services. Across the globe, our software is the leader in equipping thousands of organizations to transform the lives of children, adults, and families by making data useful to staff at all levels, from on-the-ground workers to executive leadership.
The application of quantitative research and analysis methods has exploded over the last decade. While access to high performance, low-cost computing power and storage enabled this growth, ultimately it was a thirst for new and innovative solutions that drove it. Nowhere has this trend been in greater evidence than in asset management. Founded in 1998, Axioma quickly emerged as a recognized innovator. From the start, Axioma focused on flexibility. Existing portfolio-management tools often forced investors to adapt their processes and strategies to the idiosyncrasies of the solution itself. Axioma emphasized solutions that users tailored to their own investment and risk-management processes, thus empowering them to fully implement their proprietary strategies and ideas. Axioma counts among its clients nearly 200 of the world`s leading buy-side firms—asset managers, pensions and hedge funds—and offers the most comprehensive suite of portfolio-construction, risk-management and performance-attribution software and content products available in the market today. Axioma`s success reflects its history as a repeat market disruptor.