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Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers success. Our four business areas offer compressed air and vacuum solutions, energy solutions, dewatering and industrial pumps, industrial power tools and assembly and machine vision solutions. In 2023, the Group had revenues of BSEK 173, and at year end about 53 000 employees.
The Odessa Roughnecks is a professional indoor football team based in Odessa, Texas. The teams nickname is a tribute to the oil industry, which has been the source of Odessas wealth over the past century. The team began operations in 2004 as a charter member of the Intense Football League. In 2005, the Intense Football League merged with the National Indoor Football League. For the 2006 season, the Intense Football League was resurrected, and the Odessa Roughnecks returned to their original league. In 2008 the Intense Football League merged again, this time with United Indoor Football to create the Indoor Football League. The team plays its home games at the Ector County Coliseum in Odessa. The teams founder and owner was Tommy Benizio until he resigned to become the IFLs commissioner. In September 2008, the Roughnecks were purchased by the ownership group Allegiance Pro Sports, Inc., led by President & CEO Brandon Smith, a Odessa native, local business owner and 1991 graduate of Odessa High School. The Roughnecks are coached by Chris Williams (former head coach of the Tennessee Valley Vipers of the af2 and was the Roughnecks first head coach). The 2009 season will be Coach Williamss sixth season with the Roughnecks. The Roughnecks won its first championship in 2006 at Intense Bowl 2, beating the Corpus Christi Hammerheads by a score of 97-56, which was an Intense Football League record for most points scored by one team in a game. The team finished with an overall record of 14-2.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.