ValueCentric Marketing Group is a Binghamton, NY-based company in the Software and Internet sector.
Reeher has roots in the for-profit world of data driven sales and marketing management. Our company was created to apply the best of those principals in the unique world of higher education fund raising. With the advent of Software as a Service, we provide very powerful management tools provided on a Platform that is easy to start. We provide immediate and on-going impact at a much lower cost and much higher impact than a traditional software model. While we are technically a software company, the innovative nature of our service is a result of the company’s roots in data application for sales and marketing organizations, combined with deep experience analyzing fundraising patterns for leading colleges and universities. Along the way, we have had the opportunity to work with some of the world’s best fundraisers to incorporate what is unique about university development into what works when applying data in the management process. Toward that end, we have brought together the experience and background of individuals who understand database mining, predictive modeling, campaign management, and the process of managing knowledge-based organizations like university fundraising. Reeher exists to help universities raise more money and spend less doing it.
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