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At Taco Bell, we explore the “new” and “different.” From ordering with the first Tacobot artificial intelligence to engaging with our Twitter Emoji Engine and being one of the first brands on Snapchat, we`re constantly experimenting and feeding our own curiosity to be a brand that`s about so much more than Mexican-inspired food. But we also know customers deserve to feel good about eating and sharing our food, and for us, that starts with ingredients that are simple to understand and providing more choices to fit their lifestyle, whatever that may be.