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Zefr`s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented Cognition AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. Zefr has also made investments in technology solutions for misinformation avoidance with their July acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr`s Cognition AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins. Maxifier’s cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier optimizes the premium inventory for leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp. Specialties Campaign Optimization, Yield Management, Premium Inventory Optimization
All Channel Electronics is a Madison, WI-based company in the Software and Internet sector.
Qntfy is a technology solutions provider bridging data science and human behavior. We make complex psychological and behavioral data accessible, scalable and actionable for both individuals and organizations. Deeper learning about human behavior requires a combination of traditionally incompatible disciplines a) computer science and b) behavioral psychology. As a result of this gap, crucial diagnostic information is missing. Qntfy and its partners aim to remove a major roadblock to developing effective, scalable solutions that deliver, low cost, high performance treatments.
BlueSnap provides an All-in-One Payment Platform designed to increase sales and reduce costs for B2B and B2C businesses around the world. Our Platform supports integrated payments, online and mobile sales, marketplaces, subscriptions, invoice payments and manual orders through a virtual terminal. With a single integration to our Platform, businesses can accept any payment with ease. The Platform includes access to over 110 global payment types, including popular eWallets, built-in world-class fraud prevention to protect sales and detailed analytics to help businesses grow. With a US headquarters in Waltham, MA, and EU headquarters in Dublin, Ireland, BlueSnap is backed by world-class private equity investors including Great Hill Partners and Parthenon Capital Partners.