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Honeylove is a direct-to-consumer startup that specializes in functional undergarments, including shapewear, bras, bodysuits, and tops. Founded in 2018 by Betsie Larkin, the company aims to create inclusive, high-performance intimates that prioritize comfort and confidence for all body types. Honeylove has gained recognition for its innovative approach, being named one of *The Information’s 50 Most Promising Startups* in 2023. The product line features items like the SuperPower Short and CrossOver Bra, designed with patent-pending compression technology and anti-slip features. Honeylove emphasizes a customer-centric approach, incorporating feedback to refine its designs and offering extended sizing to serve a diverse clientele. The company is headquartered in Los Angeles and has a team of around 100 employees. With a focus on blending technical precision with artistic design, Honeylove is positioned as a leader in modern intimates.
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