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ColorCentric Corporation is a Rochester, NY-based company in the Business Services sector.
Your strategy and our execution can turn good marketing to great. Marketing departments are very busy, but expensive to run. Attempts to streamline their efficiency must, by definition, address the largest distraction they face: the day-to-day management of high internal customer demand and the associated production and supply chain management -- the basic sources of system inefficiency. People spend too much time ordering, tracking, chasing and managing print, promotional, packaging and digital content requisitions. SupplyLogic removes cost and risk, while enforcing brand consistency and empowering demand capture teams to perform. We feature the uniquely talented professionals, proven methodologies and certified partners it takes to fully optimize brand delivery. Essentially we install people, processes and technology that can get quality results better, faster and cheaper than you can independently. This frees your team up to do more important work. Our experts come in and evaluate the way your company works – and prefers to work – then we design and deliver an advanced solution using technologies such as portals and analytics to improve the basic processes with a pre-certified panel of suppliers willing to do their best work at a lower price than the market in anticipation of SupplyLogic client growth. Then we base subject matter experts at your headquarters to manage the process for you, but also to work beside you and learn how to further improve things, while feeding you real-time performance metrics on campaign progress. Your strategy and our execution take good marketing to great. Our solutions typically deliver double-digit cost savings, which in many cases, self-fund the marketing and supply chain services we deliver.
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