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Lidl US is a discount supermarket chain that is part of the global Lidl brand, owned by the Schwarz Group. Established in 2017, Lidl US opened its first stores in Virginia and the Carolinas, bringing a unique shopping experience to the East Coast. The company focuses on providing high-quality products at affordable prices by maintaining efficient operations, such as selling products directly from delivery boxes and keeping store sizes compact. Lidl US offers a diverse range of products, including fresh produce, meats, dairy, and packaged goods. A significant portion of its offerings consists of private-label brands, which help maintain quality while controlling costs. This allows Lidl to pass savings on to its customers, appealing to budget-conscious shoppers, families, and individuals seeking value in their grocery shopping. Since its launch, Lidl has expanded to operate over 170 stores and continues to grow while emphasizing competitive pricing and customer satisfaction.
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