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From our first campaign in 1999, we have been a driver in digital marketing innovation and have been assisting businesses of all sizes achieve their marketing objectives. As we have grown with the ever changing digital landscape, our commitment to our clients and our community has become even greater!
Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Bond serves clients globally with customer experience and loyalty solutions that enable brands, customers, employees, partners, and the communities they serve, to experience the benefits of growth. Headquartered in Toronto, Bond is management-owned with more than 800 people and 9 offices across North America and Europe. Bond is proudly recognized as a Forrester Leader and Great Place to Work for multiple years.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Wrapmate is a digital platform to design, print and install vehicle wraps.