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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
IMCD Group is a global distributor of specialty chemicals and ingredients, headquartered in Rotterdam, Netherlands. Founded in 1995, the company is listed on the Amsterdam stock exchange and celebrated its 25th anniversary in 2020. IMCD specializes in serving various industries, including pharmaceuticals, food, personal care, coatings, and lubricants, providing formulatory solutions tailored to customer needs. The company has expanded its operations internationally, with significant growth in the Americas, including the establishment of IMCD US in 2015. IMCD Group generates approximately $4.7 billion in revenue and employs around 3,570 people worldwide. Known for its innovative approach and minimal corporate bureaucracy, IMCD maintains strong partnerships with a diverse range of suppliers and customers, from small manufacturers to large corporations.
Atleos (NYSE: NATL) is a leader in expanding self-service financial access, with industry-leading ATM expertise and experience, unrivalled operational scale including the largest independently-owned ATM network, always-on global services and constant innovation. Atleos improves operational efficiency for financial institutions, drives footfall for retailers and enables digital-first financial self-service experiences for consumers. Atleos is headquartered in Atlanta, Georgia, with approximately 20,000 employees globally.
Yokohama TWS, part of The Yokohama Rubber Co., Ltd., is a leader in designing and producing tire and wheel solutions to drive a sustainable future for Agriculture, Construction, Material Handling and Two-Wheeler markets. Our 6,600+ workforce on 5 continents, 14 state-of-the-art manufacturing facilities, OEM partnerships, digital technologies, field tests and sustainable product sourcing all work together to bring our customers worldwide the latest in tire innovations and services that enhance their performance and improve their businesses. Combining value, safety and ease, Yokohama TWS offers a multi-brand portfolio which includes the Trelleborg, Mitas, Maximo, and Cultor brands and Interfit custom fitting services. Our brands are supported by a vast network of local specialists, to bring tailor-made services that evolve with our customers and their businesses, wherever they are. We pair localized expertise with the power of our global reach; staying close to the communities and companies where people need us most. Indeed, for Yokohama TWS, fostering a company-wide culture of sustainability focused on planet, innovative products and support for people and places where we operate is simply the right thing to do. We are equally committed to becoming a sustainability leader in our industry. We aim to minimize the impact that our global operations and supply chain has on the environment. And to achieve this, we empower our employees to make a difference. They work as one to drive positive change throughout our company, our products, and our industry. Innovation – Technology – Sustainability – Service – Caring for our communities: Our people take ownership to deliver on this promise every day. This is how, for over a century, Yokohama TWS has and will continue to bring specialty tire and wheel solutions – engineered for the future.