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Nivel Parts and Manufacturing is a global manufacturer and distributor based in Jacksonville, Florida. The company specializes in aftermarket parts and accessories for niche vehicles, personal transportation vehicles, utility terrain vehicles (UTVs), and heavy-duty equipment. Nivel serves a diverse customer base, including dealers, distributors, and consumers in both the United States and international markets. With over 100,000 SKUs, Nivel offers a wide range of products, including tires, vehicle tops and covers, chargers, cargo boxes, motors, light kits, seats, and various maintenance parts. The company is committed to customer service, stocking nearly all products and shipping 95% of orders the same day. Nivel operates under multiple brands and focuses on innovation within the aftermarket parts industry, making it a trusted partner for vehicle maintenance and customization.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
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