| Name | Title | Contact Details |
|---|---|---|
Nima Mazloumi |
Chief Technology Officer | Profile |
AnswerLab delivers the insights and advice that shape exceptional digital experiences. From our initial discussions to the final presentation, we are your strategic partner every step of the way. We have expertise and experience in methodologies that support every stage of the product development life-cycle – from qualitative to quantitative, from in-home visits to remote usability studies. We use this toolkit to custom design a solution for you. Our recommendations are clear, actionable and generate results.
WHAT IS SPIGOT, INC? Spigot, Inc is one of the world’s leading digital performance-based marketing companies, dedicated to providing superior results for our advertisers and media partners. Spigot, Inc accomplishes this by combining best-in-class exp...
At Hill Holliday, we help our clients fight the daily share battle with ideas that win. By swinging hard and fighting smart, we stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work and think more of them into existence to help our clients dominate the noisiest of categories. They`re ideas based on hard-won consumer and cultural insights. Ideas that move people emotionally and have teeth. Ideas, in other words, that win.
Undertone executes and manages online advertising campaigns for leading advertising agencies and the marketers they serve.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.