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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Linkable Networks was founded on the premise that loyalty, not discounts or coupons, drives long-term growth for brands and retailers. Loyalty is what separates consumables from brands and consumers now expect the loyalty experience to be in context of them wherever and whenever they purchase. Since 2011, we`ve been nose-down building a scalable platform that provides brands and retailers the ability to engage, reward and incent their consumers directly and across any channel – online, mobile and in-store. We pioneered the concept of card-linked-offers and have taken it to the next level – always-on loyalty. Both our self-service and SaaS-based platforms enable the creation of actionable ads, coupons, offers, promotions, rebates and more that let you reward loyalty… not just discount a purchase. This is the future of Loyalty. And, it starts with a Link.
RR Donnelley is an American Fortune 500 integrated communications company that provides marketing and business communications, commercial printing, and related services.
We are Junction37, a full service performance agency, born out of media, with offices in NYC and Miami, Florida. We are a certified B Corp and work with purpose driven brands.
CJRW is an advertising agency that generates ideas to build brands, solve problems, change perceptions and generate success. We are driven by smart, passionate people who are committed not only to the prosperity of our clients but to the positive growth of the communities we serve.