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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world`s most iconic brands including Sonos, Cox, LG, Hilton, Levi`s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
Fishbowl helps restaurants leverage data to drive predictable sales growth. Fishbowl’s closed loop restaurant marketing SaaS platform is highly scalable and ingests data quickly from various sources, including email, SMS, social, online ordering, loyalty programs, reservations, and more. The analytics platform uses industry-specific proprietary algorithms to provide clients with actionable insights about guests, menus, pricing, media mix, and social media. The company serves over 60,000 restaurants with benchmarked solutions and best practices that address their key business challenges. Fishbowl manages the industry’s largest guest database with over 160 million opt-in members and has strategic partnerships with OpenTable, Coca-Cola, the National Restaurant Association, the Council of State Restaurant Associations, and the State Restaurant Associations. The company integrates its software with key third parties, including POS manufacturers.
Dealer Teamwork is a SaaS company creating first-class solutions for the retail automotive industry. Dealer Teamwork created the automotive industry`s first MPOP, a patented Merchandising, Personalization, and Optimization platform. The platform creates a significant competitive advantage for dealers by distributing their transactional data to more in-market shoppers effectively and efficiently. Dealer Teamwork`s headquarters is in Eden Prairie, Minnesota, and services an international customer base from offices in California, Massachusetts, Michigan, Texas, and New York DealerTeamwork was born out of trying to solve some of the biggest problems dealers are faced with today. Our founding partners have been described as some of the most forward-thinking professionals in the retail automotive marketing and technology segments.
We are the world`s largest independent full-service health and wellness ad agency. We`ve got 14 departments across all areas of expertise. We`re a great mix of science lovers, artists, and idea generators. We come to work every day and come up with new ways to communicate how science can help people.