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Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam. The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck`s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea. Budweiser APAC`s controlling shareholder, AB InBev, is the world`s largest brewer by volume and by value. There are mutual benefits from the Company`s relationship with AB InBev. AB InBev has a significant interest in the success through its ownership of a substantial majority of Budweiser APAC`s equity and receives payments under contractual arrangements. Budweiser APAC benefits from the ability to license many of AB InBev`s leading brands along with the ability to leverage AB InBev`s scale through participating in certain global arrangements with AB InBev, including global marketing and procurement services. Moreover, both Budweiser APAC and AB InBev are able to share best practices in order to support mutual success and growth.
Pernod Ricard is the No.2 worldwide in Wines & Spirits with consolidated Sales of € 9,010 in FY17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the industry: Absolut Vodka, Ricard pastis, Ballantine`s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob`s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard employs a workforce of around 18,500 people and operates through a decentralized organization, with 6 “Brand Companies” and 86 “Market Companies” established on each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard`s strategy and ambition are based on 3 key values guiding its expansion: entrepreneurial spirit, mutual trust, and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.
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