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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Ernie Ball Music Man is a premium instrument manufacturer based in San Luis Obispo, California. Founded in the early 1970s, the company specializes in handcrafted electric guitars and basses. It was originally established as Music Man by ex-Fender associates, including Leo Fender, and was acquired by Ernie Ball Inc. in 1984. Under the leadership of Sterling Ball and his family, the company has focused on meticulous craftsmanship and high-quality standards. The product lineup includes iconic instruments like the StingRay bass and the Silhouette guitar, both known for their innovative features and playability. Ernie Ball Music Man continues to develop new models, limited editions, and signature instruments in collaboration with musicians. The company prioritizes artist needs and has a strong commitment to supporting both established and emerging talent through sponsorships and events.
WHY CHOOSE BERENSON? Berenson is committed to providing an unmatched customer experience. Thats why we have an industry-leading sample program, same-day shipping to get you your product when you need it, an excellent fulfillment rate, and a wide variety of quality hardware for every budget. Through our three lines, we provide decorative hardware in a range of finishes and designs. From traditional to contemporary, there is something for everyone. We are trend-driven and always updating our collections to keep up with todays styles. Over the years, weve built lasting relationships based on trust, integrity, and mutual respect. As a privately owned family business, our first obligation is to you, our customers. Everyone at Berenson is dedicated to delivering not simply the best products, but the best customer experience — from product selection and delivery through years of satisfaction and enjoyment. Thats our promise to you, every day. Our Vision People pulling together to make Berenson your first choice for visual hardware solutions. Our Mission To provide hassle-free service and unique solutions for your decorative hardware needs.
Phillip Jeffries Ltd is a family-run company that specializes in the manufacture and importation of high-quality, unique, and textured wallcoverings. Founded in 1976 by Eric Bershad, the company has established itself as a global leader in the industry, offering an extensive range of over 1,000 natural wallcoverings. Their product lineup includes Japanese paper weaves, gold leaf, grasscloth, silks, and unique hand-crafted specialties, all crafted by skilled artisans to ensure exceptional quality and aesthetic appeal. The company is led by Eric Bershads sons, Philip and Jeffrey Bershad, who serve as President and Chief Executive Officer, respectively. This family involvement helps maintain the companys mission and values. Phillip Jeffries is known for its commitment to fast delivery, making it a preferred choice for interior designers, architects, and high-end homeowners seeking distinctive wallcovering solutions.
Diamond Baseball Holdings (DBH) is a New York-based company founded in 2021 that owns and operates a significant portfolio of Minor League Baseball (MiLB) clubs affiliated with Major League Baseball. The company focuses on professional management, best practices, and innovative investments to enhance fan experiences, brand engagement, player conditions, and community impact. As of 2024, DBH has acquired 33 teams, making it one of the largest ownership groups in MiLB history. The company emphasizes maintaining baseballs traditions while upgrading facilities and improving player welfare. DBH operates as part of Silver Lakes sports investments and applies private equity strategies to enhance operations and achieve market-beating returns. Its initiatives include partnerships for stadium upgrades and innovations aimed at boosting fan attendance and creating superior environments for both fans and players.