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MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.
FAL Foods USA specializes in producing and providing natural food and frozen dessert products in both the retail, food service and restaurant channels.
In 1937,Fred S. Carbon developed the recipe for the World’s First Improved Flour, Carbon’s Golden Malted Pancake & Waffle Flour. The patented recipe of the highest quality wheat flour and corn meal, blended with nutritious malt and a secret mix of flavorings yield delicious, Carbon’s Golden Malted Pancakes & Waffles of superior taste and texture. Only the Carbon’s family knows the secret recipe. Today, Belgian Waffles made with Carbon’s Golden Malted Pancake & Waffle Flour are served in the finest hotels, restaurants, universities and theme parks around the world. This family tradition of taste and excellence has spanned over 75 years, and has earned Carbon’s many prestigious food industry awards.
Krusteaz is a company that produces a variety of baking mixes, including pancake mix, muffin mix, brownie mix, bread mix, and dessert mix.
Flying Embers is a hand-crafted, hard beverage brand based in Ventura, California that develops great-tasting botanical brews with functional benefits. With a commitment to innovation, Flying Embers better-for-you products are low in sugar, carbs, and calories, while also featuring such attributes as, adaptogens and USDA certified organic ingredients. Oh, and don`t forget gluten-free, vegan, and keto-friendly. A proud supporter of its community, Flying Embers donates a portion of revenue to firefighters and first responder charitable organizations out of respect for their service. Flying Embers was founded in 2017 by beverage entrepreneur Bill Moses, former CEO of Kevita sparkling probiotics, which was sold to PepsiCo in 2016. Today, Flying Embers has three taprooms in Los Angeles, Santa Barbara, and Boston, and its products are sold in 42 states and Canada.