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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group`s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world`s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has eight office locations across the US.
Latcha + Associates is an all-inclusive marketing and production company that specializes in the customer lifecycle. There are 220 of us who make up our well-oiled machine. We are innovators, risk takers, problem solvers, storytellers, creators, strategists and analysts – all strong in our convictions, and dedicated to helping our clients do things others simply discuss. From brand identity, print and video, to typesetting, retouching, photography, computer-generated imaging, app development software programming, database managing and development of emerging technologies, we do it all – and all in house. Our mission has always been to be the partner that our clients depend on, and we do that by executing flawlessly. How? Because our teams are not held back by a big-name corporation and its stifling politics. We have no stockholders or committee-think. Just a master maker who believes in that mission – and in creating communications that stir the imaginations of consumers.
Adaptive Media is a programmatic audience and content monetization company for website owners, app developers and video publishers who want to more effectively optimize content through advertising. The company provides a foundation for publishers and developers looking to engage brand advertisers through a multi-channel approach that delivers integrated, engaging and impactful ads across multiple devices. Adaptive Media meets the needs of its publishers with an emphasis on maintaining user experience, while delivering timely and relevant ads through its multi-screen, multi-channel ad delivery and content platform.
The Page Society is the world`s premier membership organization for the chief communications officers (CCOs) of Fortune 500 and Global 500 companies, non-profit charities, public interest organizations and government agencies; the CEOs of public relations firms that advise major corporations; and educators who research and teach corporate communications at leading business and communications schools.