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Headquartered in the UK, with revenues of €2.9 billion and operations in 22 key markets, Nomad Foods is Europes leading frozen food company. We are a young company, founded only eight years ago, and built around a number of iconic brands (including Birds Eye, Findus and iglo and more recently Ledo and Frikom) that invented the frozen category 100 years ago and continue to set the bar for great taste, nutrition, convenience and affordability. Across everything we do, we are guided by our Purpose – Serving the World with Better Food – and how we can make a positive impact on our Performance, People and the Planet. To find out more, please visit www.nomadfoods.com
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MAX-R is a 30-month IA that will define, develop and demonstrate a complete pipeline of tools for making, processing and delivering maximum-quality XR content in real time. The pipeline will be based on open APIs, open file and data transfer formats to encourage development and support the integration of new open source and proprietary tools. MAX-R builds on recent research and advances in Virtual Production technologies to develop real-time processes to deliver better quality, greater efficiency, enhanced interactivity, and novel content based on XR media data. The interdisciplinary Consortium of eleven partners from five countries covers the chain from technology development and product innovation to creative experiment and demonstration, and from XR media creation to delivery to the final consumer. It is built around Europes leading media technology developers, together with creative organisations operating in AR/VR/MR, Virtual Production, interactive games, new media, TV, video and news, multimedia and immersive performance.
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