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Kynetec is a global leader in market research focused on the animal health and agriculture sectors. Established in the UK, the company has evolved through significant transformations, including mergers and acquisitions. In 2015, Kynetec was relaunched following a management buyout, supported by private equity investment. The company offers customized research methodologies, market tracking, and forecasting studies. These services assist clients in developing strategic business plans, launching new products, and refining marketing strategies. Kynetecs expertise covers various areas, including animal health, farm animal nutrition, crop protection, farm machinery, and seeds/biotech. One of its key products, PetTrak, provides monthly sales insights for the veterinary channel. With operations in over 80 countries and a team of more than 500 professionals, Kynetec serves a diverse range of clients in the agribusiness and animal health industries. The company is backed by significant investments from private equity firms, which have supported its growth and expansion.
Lirio`s behavior change AI platform combines behavioral science and artificial intelligence with Precision Nudging™ technology to move as many people as possible along their unique journeys to better health. Like precision medicine`s individualized treatment plans, Precision Nudging™ allows Lirio to apply tailored behavioral interventions to overcome person-specific barriers to action. Interventions are delivered at the right time and place to drive scalable behavior change, effectively engage and activate individuals to make appropriate health decisions and take recommended actions to preserve and improve their health. The company was recently awarded Inc.`s 2021 Best Workplaces and is HITRUST® CSF certified and SOC 2 Type II compliant for information security.
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