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Opening the way to accessible luxury with its immediate recognizable Dandy Rock silhouettes and its unforgettable campaigns, The Kooples marked the wardrobe of the 2000s. A signed, subversive, original look that the standard fashion background eventually blunted. Today, The Kooples questions without concession the notion of subversiveness in the 2020s and takes a new commitment: to oppose play, style and the quest for beauty, to standardization and chaos.
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