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Growing up just outside of Sacramento, California, in the foothills of the Sierra Nevada Mountains, Charles Smith began craving worldly travel at a young age due to his Welsh mother and French father. As soon as he had the chance, Charles decided to move to Denmark (for a lady friend he met in the states). While in Scandinavia, Charles spent the next nine years managing rock bands and concert tours throughout Europe, including the famed Danish duo, The Ravonettes. Wining and dining while on the road became a catalyst for his passion of wine, which ultimately triggered the career he has today.
ISBG (International Spirit and Beverage Group, Inc.) aims to be a market leader in innovation within the alcohol beverage industry. Our goal is develop a diverse portfolio of unique and innovative alcohol beverage brands. Our strength will lie in our strategic identity marketing for our products to the global marketplace. ISBG`s initial portfolio consists of Besado Tequila, Dziaq Liqueur, and Cavôda Vodka. Our vision is to become the best brand builder in the industry by engaging the consumer and trade with flawless execution, creativity and commitment to our brands. Within the next three years, the company aims to create, acquire, or represent at least six nationally recognized brands. These brands are projected to ideally attain the 50,000 case depletion mark individually, with the ability to perform at a double-digit rate; thus, solidifying the company as a prominent brand incubator in the industry`s highly active acquisition market.
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