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When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.
In 1950, the founder of LT Foods, Shri Raghunath Arora, established a business built on five integral principles of business: commitment to innovation, passion for excellence, personal ownership, customer centricity and business ethics. These five principles have guided our journey from a single Basmati rice mill to a globally recognized expert in rice and grains. Today, LT Foods is one of the few global companies that oversees the harvesting, milling, processing and distribution of our foods. We take pride in knowing where each grain of our rice comes from. As an example, LT Foods works hand in hand with 4,500 farmers across 400 villages and 50,000 acres of land in the Madhya Pradesh region of India to grow our rice, and we employ the highest levels of quality control to ensure only the best goes into our products.
Haribo is a German confectionery company founded by Hans Riegel Sr.
Making the world a whole lot sweeter.
Our company is built on the truth that even the smallest actions can have far reaching impacts. We are convinced the beat of a butterfly wing can produce a wave of change, and we love to flap our wings.