CTOs on the Move

In August 2009 Bai was founded. The name - the Mandarin word for "pure" - was chosen to represent the simple, natural goodness of a beverage dedicated to fostering great health.   At first Bai was sold only in health food stores in Princeton, New Jersey where the antioxidant infusions were created. Word of mouth about its delicious, refreshing nature ensured the beverages would move into other areas quickly. Soon they could be found in specialty stores and in major retail markets throughout the northeast and California. Within months of its founding, Bai had launched a second line of infusions, Bai 5, ...

In August 2009 Bai was founded. The name - the Mandarin word for "pure" - was chosen to represent the simple, natural goodness of a beverage dedicated to fostering great health.   At first Bai was sold only in health food stores in Princeton, New Jersey where the antioxidant infusions were created. Word of mouth about its delicious, refreshing nature ensured the beverages would move into other areas quickly. Soon they could be found in specialty stores and in major retail markets throughout the northeast and California. Within months of its founding, Bai had launched a second line of infusions, Bai 5, a low-sugar, 5-calorie beverage created in response to customer`s interest in even more healthful options to sugary, high-calorie drinks. The first Bai 5 infusion, Sumatra Dragonfruit, became an instant best seller.   Today, as Bai continues to grow, one thing is clear: the secret of coffeefruit antioxidant power is finally out.

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