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The Affinity Group is a Sacramento, CA-based company in the Financial Services sector.
The company was founded in 1983 as a spin-off from the original Hickok & Boardman Company founded in 1821. Initially our company focused on meeting the life insurance needs of individuals but as time passed, the principals of our firm recognized a growing demand for expertise in the area of individual financial planning and employee benefits. The growth of our benefits practice prompted us to adopt and promote the trade name of Hickok & Boardman Group Benefits. Our practice grew rapidly and our customers demanded broader capabilities to support their human capital management initiatives. Our expansion to a more comprehensive HR services company necessitated a name change to better define who we are and what we do, hence we are now Hickok & Boardman HR Intelligence.
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