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We start by really listening to our clients, to understand their investment aspirations and concerns. Knowing what’s important to them enables us to provide strategies and funds that focus on meeting their real needs and build relationships for the long term. We are a global business managing over £247bn in assets with offices spanning 15 countries (as at 31 March 2015). We take a collaborative approach, acting as a single team to bring together the breadth and depth of our resources around the world with our local expertise for the benefit of our clients. We value creativity and empower our investment teams to find and execute great ideas. In-depth research and robust risk management underpin every investment decision we make. At Aviva Investors, our entire organisation is united behind one common goal – to deliver the specific outcomes that matter most to today’s investor.
Investment managers often excel at thinking creatively but fail to act on their ideas consistently. Computers and models are the opposite – they aren’t creative – but they can enforce disciplined testing and implementation. Our investment philosophy is to utilize the strengths of each. Our investment team generates ideas for identifying cheap or expensive stocks, drawing on academic work in accounting and behavioral finance as well our own internal research. We use a quantitative process to test and implement these ideas, removing emotion from buy and sell decisions. Blending fundamental research with systematic implementation is critical because even the most talented investors struggle to remove emotional and cognitive biases from their decisions.
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