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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
PHT Corporation is a Charlestown, MA-based company in the Software and Internet sector.
Onswipe is a platform for insanely easy mobile publishing. As the world has shifted to mobile, publishing has completely fallen apart. The user experience isn’t delightful and has become nothing more than a shrunken-down version of the desktop website. Monetization is proving difficult as digital dollars have turned into mobile pennies. Onswipe aims to solve these two problems through a platform that makes it insanely easy to deliver a great user experience on the mobile web.
RainStor is a San Francisco, CA-based company in the Software and Internet sector.
ClearView Technologies is a Milford, OH-based company in the Software and Internet sector.